General Motors has had a lean run in the country since its entry here. The former heavy weight has been struggling with one crisis after another, globally. Its sales in the sub-continent have seen better days. With sales volume dwindling, the American auto major needs to come up with a solid product soon.
GM CEO Mary Barra visited India with a high level delegation from 9-11 this month. Barra visited employees, suppliers and government leaders during her three day visit. In Pune, she met the company’s top suppliers and talked about making greater use of Indian manufactured products.
On Wednesday, she visited the Talegaon manufacturing facility of the company to celebrate the production of its first export model – Chevrolet Beat, which ironically is also one of the better selling cars from the company’s Indian range. The CEO also met PM Narendra Modi and thanked him for his support towards the growth of GM India.
Barra said that, “India represents a great opportunity for Chevrolet, with a relatively small vehicle population and rapidly growing, young middle class, India is expected to become one of the world’s three largest markets by 2020.”
GM needs to do all it can to tap in to the potential that the Indian market has to offer and which the Detroit based manufacturer has so far failed to exploit. GM India can use all the help it can get, irrelevant of whether it comes from domestic or international sales.
Stefan Jacoby, executive vice president and president, GM International, addressed the annual convention of SIAM (Society of Indian Automobile Mnaufacturers), where he discussed the positive economic impact of the automotive industry and its importance in a market like India.