In order to further cash in on the festive season, India’s largest car maker Maruti Suzuki has launched limited editions of its popular Swift hatchback and Dzire sedan models. The cars are already on sale with a price tag of Rs-4.66lakh and Rs-5.13 lakh (ex-showroom, Mumbai) for the hatchback and sub-4m sedan respectively.
The limited edition cars are called Swift Silver Plus and Dzire Regalia. The cars get no mechanical changes, the revisions are only limited to the interiors and features. The Swift limited edition receives new upholstery, neck pillows with back cushions, Sony audio system and reverse parking sensors.
The Dzire Regalia on the other hand gets wrinkled leather seat covers, new floor mats, reverse parking sensors and the ‘Regalia’ badging. Individually, if you would purchase all these accessories it would cost you more. But by getting these limited versions you will save Rs-4,245 on the Swift Silver Plus and more than Rs-5,000 on the Dzire Regalia.
Maruti is not getting complacent and is doing everything it can to milk the festive season for all its worth. These slightly revised additions will definitely add up to its sales figure and also help the car major get ahead of its competition which are coming out with similar alluring products. Got something to say? Do let us know how you feel in the comments section below.