Maruti Suzuki Wagon R is one of the most affordable compact cars in the Indian market. The small car with the ‘Tall Boy’ design has won its fair share of admirers over the years. Launched in 2000 the car has sold over 15 lakh units.
This is a big achievement for the model that has been among the top five best-selling brands in the country. The feat has been achieved mainly because of the company giving regular updates to the model, which is now in its second generation. The new model was launched in 2010 but the basic design has remained more or less the same since its inception. The year 2010 also saw the introduction of a CNG variant which provided a major boost to the overall sales thanks to the low running costs. To put things in to perspective, in tier-1 cities like Delhi and Mumbai, the CNG variant accounts for nearly 50 per cent of total sales.
Keeping in line with the trend of facelifts, a Maruti Stingray version was introduced in 2013. Unfortunately, it did not see the success that was associated with its predecessors. The current generation however, is doing just fine. Statistics show that during the last financial year, Maruti sold 1,56,300 units and this year it has already sold 93,000 units with nearly five more months to go.
Manohar Bhat, Vice President (Marketing), MSIL, said of the achievement, “Launched in 2000, Wagon R has been amongst India’s top 5 best-selling brands. With its space, features and comfort, Wagon R has been the choice of the “Smart customer” and consistently remained among India’s most loved car brands.”