Shell, Gordon Murray partner for ‘Project M’


Legendary car designer Gordon Murray, best known for his creation of the McLaren F1 supercar, is collaborating with lubricant major Shell and engine specialist Osamu Goto. Together, they are working on a project codenamed ‘Project M’. This project aims to create an ultra-compact, efficient car for city use based around the internal combustion engine.

Gordon Murray

Also known as the Shell concept, this project will combine the most innovative aspects of light-weight engineering, streamlining, and driveline efficiency to deliver maximum personal mobility with minimum energy use. Once taken shape, the car will be tested on-the-road. The project initiated by Shell, requires the three expert teams to work together, meaning that the development of the lubricants, engine and vehicle will be completely integrated. Shell will specifically design the motor oil that will complement and enhance the overall efficiency of the vehicle. Unlike general perception that oil, grease and fuels are simply added at the end of a concept-car build project like this, the Shell car aims to show what can be achieved when its products are integrated into the design, right from the start.

Gordon Murray Design T25 cfity car

This is what Selda Gunsel – VP, Lubricants Technology had to say, “Since working with the Gordon Murray Design team on the T.25 car in 2010, we have given further thought on how to deliver a complete rethink of the car, using as little energy as possible. We believe this Shell car will demonstrate how efficient a car can be when Shell works in harmony with vehicle and engine makers during design and build, supplying fuels and lubricants technical expertise. Shell is excited to be working with such top calibre partners and invite others to join us for the remaining part of this exciting journey.”

Project M Concept Drawing

Project M will be launched at the Americas round of Shell Eco Marathon in Detroit, USA. The actual unveiling of the car is expected to happen by November this year.

Check out the video below in which Gordon Murray speaks about Project M.

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