Exotic Italian sports car manufacturer Automobili Lamborghini today, announced that it will be launching an SUV in 2018. This will be the third model in the range after the Aventador and Huracan supercars. Named “Urus”, this car has the distinction of being the second SUV in the Raging Bull’s portfolio and was unveiled for the first time as a concept at the 2012 Beijing Auto Show.
The Urus will roll out of Lamborghini’s Sant’Agata Bolognese plant, for which it will be expanded with an investment of hundreds of millions of Euros. The factory will witness a huge expansion drive that will see its area increase from 80,000 square metres to 150,000 square metres. The project will include construction of a new production line, warehousing and enlargement of the R&D department. A third production line will be built to cater specifically to the upcoming SUV and will entail the hire of 500 new employees.
The concept Urus had a 5.2-litre V10 engine complimented by an electric motor producing 584 bhp inside a lightweight body made of composites and carbon fibre. It also had four seats, a versatile luggage compartment, variable ground clearance and permanent all-wheel drive. We expect the production version to be on those lines. Since Lamborghini has clearly stated that this is an SUV it will have to tackle not only places with no roads but racetracks as well. Yes, that’s right. A product from Lamborghini has to be fast too, right? Well, I must have overstated a bit about the racetrack bit but there’s no denying that dynamism and agility like no other SUV in the market is expected from this Bull.
The Italian manufacturer will look to double its sales based on this offering. And why should it not? The Cayenne and the Macan did the same thing for Porsche and as it stands, the demand for SUVs are strong in most markets. The Urus will also be the most affordable Lambo once on sale, given the segment it will operate in.
Here’s what Stephan Winkelmann, President and CEO, Automobili Lamborghini had to say at the called press conference to confirm this development, “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.” Going further he stated, “The new SUV will be made in Sant’Agata Bolognese, demonstrating our committment to safeguarding the values of ‘Made in Italy’ worldwide.”