Ducati re-enters India, unveils new Scrambler variants

Premium Italian bike maker Ducati has re-entered the Indian market officially, through its subsidiary Ducati India Pvt Ltd. And they have entered in style. Their Gurgaon showroom is the largest of its kind in the world. It was also the venue of their first official press conference since entering India and they made use of the occasion to announce the arrival of two new variants of the Scrambler as well, these are the Classic and Full Throttle variants.

The company has opened its first two dealerships in India at Delhi NCR & Mumbai which have received tremendous response from the motorcycling community. During the conference, Ducati announced that they will be opening another outlet at UB City, Bangalore in October this year. This will be further followed by several more additions all over the country beginning with Pune and Hyderabad. A wide range of motorcycles are currently on offer by the iconic manufacturer that appeal to different enthusiasts. These include brands such as Monster, Hypermotard, Hyperstrada, Diavel and superbikes like 899, 1299, 1299 S and Panigale R.

Ducati India

Present at the conference were Pierfrancesco Scalzo, General Manager – Sales and Marketing, Ducati Asia and Ravi Avalur, Managing Director, Ducati India Pvt Ltd. Pierfrancesco spoke about the brand’s history, its Italian heritage and current range; while Ravi presented plans for India’s network, confirmed the opening of Bangalore dealership and unveiled the two new Scrambler variants.

Remarking on Ducati’s official entry to India, Pierfrancesco Scalzo said, “In 2013 we began our groundwork in India and our belief in the market has been reaffirmed. This has been possible with great partners such as AMP, Infinity and VST. I have travelled extensively across the length and breadth of India, met Ducatisti, felt their passion and know that we will be successful in this country. Ducati will provide the same high standards of service in India as we do everywhere else in the world.”

Ducati Scrambler (For Representational purpose only).

Ducati Scrambler (For Representational purpose only).

Elaborating further on the two Scrambler variants Ravi stated, “We’re proud to unveil the Scrambler Classic and Full Throttle and are confident that motorcyclists will love these versatile machines also. Of the two new Scrambler variants introduced, the Classic is aimed at those who appreciate attention to detail and 1970s style, but who don’t want to compromise on riding pleasure and functionality. The Full Throttle version, inspired by the flat track world, is destined for those who want a motorcycle perfect for every-day use and with a distinctive racing style.”


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